Less subjectively, it is clear that movie studios spend large amounts of money on campaigning for their films. Miramax has been the most widely-discussed (and arguably successful) studio that uses this technique. An award can give a film a huge boost at the box office, and make an artist an industry power player overnight. In the past few decades, the advent of VHS tape and DVDs have given Academy Awards a new level of importance, as the attachment of a win (or even nomination) in a prominent category can dramatically increase sales and rentals. The Academy has made much of cracking down on these campaigns, but the results have been mixed. Such influence is nothing new; for example, it is widely believed William Randolph Hearst ran a campaign to ensure that Citizen Kane -- a film regarded by many as the greatest of all time -- did not receive any Academy Award nominations. The film ended up receiving only one trophy, despite nominations in nine categories.

Apple refers to the player and the technology as iPod, rather than as the iPod. This is reflected on the Apple web site (for example, iPod incorporates the same touch-sensitive Apple Click Wheel that debuted on iPod mini), and is similar to its use of the word iMac.

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