As of October 2004, iPod dominated digital music player sales in the United States, with over 92% of the market for hard-drive players and over 65% of the market for all types of players. iPod has sold at a tremendous rate, moving over ten million units in a total of three years. The device has had a significant cultural impact in terms of its takeup.

Though file sizes largely depend on the audio sampling rates and video resolution, A 22 minute TV program at a aspect ratio of 320x240 and an audio sampling rate of 22050 kHz is roughly 55 megabytes in MP4. This means that a 512 MB Memory Stick (which costs roughly $70) can hold about 9 of these shows.


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