Apple designed a mechanical scroll wheel and outsourced the implementation and development to Synaptics, a firm that also developed the trackpad used by many laptops, including Apple's PowerBooks. The 1G iPod featured four buttons (Menu, Play/Pause, Back, and Forward) arranged around the circumference of the scroll wheel. Although superseded by non-mechanical touch and click wheels, the circular controller design has become a prominent iPod motif.

The game has also increased US awareness of such companies as Aston Martin, Ruf, Venturi (automobile), and Alfa Romeo.


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